Today, Google released the findings of a smart phone study done at the end of 2010. The sample size was 5,000 American adults who owned a smartphone and accessed the mobile Internet. The results showed that 93% of smartphone owners use their phones while at home, including 39% said they use their smartphones “while going to the bathroom. ”
In terms of the types of content that smart phone users search for, the results broke down as follows:
- News (57%)
- Dining (51%)
- Entertainment (49%)
- Shopping (47%)
- Technology (32%)
- Travel (31%)
- Finance (26%)
- Automotive (17%)
Perhaps the most surprising statistic in the survey was the fact that 49% of people who viewed a mobile ad actually made a purchase following the viewing. There are lots of other interesting statistics in this post, and a slick video that illustrates much of the data.
Google: 50 Percent of those exposed to mobile ads took action | search engines land | Greg Sterling | 26 April 2011
