Big Pharma smartphone apps: Janssen's Care4Today app
Some of the work we do at Metrix Group includes partnering with pharmaceutical companies to develop product and disease training solutions for the business. We’re also on the forefront of the emerging field of mobile learning (mLearning) and are working with our clients from the initial idea of going mobile to fully deployed implementation of mobile-only sales forces.
As such, we’re keeping our eye on the use of mobile in the industry. For a Friday morning round-up, check out this sample of the types of apps that 10 Big Pharma companies have recently produced.
What is interesting to note is the wide array of uses of these apps:
- Improving patient adherence to medication regimens
- A way for patients to document and track their condition, treatments and symptoms
- Newsfeeds with relevant disease-related information
- Even comprehensive learning tools for healthcare professionals that enable accreditation
What do you think? Have you tried any of these apps? Are there other health-related apps that you find useful?
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